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Cover art for the App Minded episode "Non-Technical Founder Builds an AI App: AI With a Soul" with Ellyn Winters-Robinson
Episode 1 49 min

Non-Technical Founder Builds an AI App: AI With a Soul

Ellyn Winters-Robinson — Founder of AskEllyn.ai, author and tech marketer. Hosted by Nina Kolari.

Episode summary

Tech marketer turned breast cancer patient turned founder, Ellyn Winters-Robinson built AskEllyn.ai — an AI companion for people impacted by breast cancer — without a technical background. She talks through shaping an AI product with real empathy, validating it with patients, and getting it in front of the people who need it.

Show notes

Ellyn Winters-Robinson — tech marketer turned breast cancer patient turned founder of AskEllyn.ai, the first AI companion for people impacted by breast cancer.


Ellyn Winters-Robinson spent her career in tech marketing — until a breast cancer diagnosis exposed a gap she couldn't ignore: patients get world-class medical treatment but almost no support for the emotional, day-to-day reality of the disease.

So she built it herself.

In this episode of App Minded, Ellyn shares how she went from patient to founder, building AskEllyn.ai, an AI companion designed specifically for people impacted by breast cancer. We talk about the neglect of women's health, why patients are becoming builders out of necessity, and what it actually takes to turn a personal crisis into a product that helps thousands of others.

If you're curious about AI in healthcare, women's health innovation, or how founders build from lived experience, this one's for you.

Topics discussed

  • Building an AI product without coding
  • Turning a personal problem into a product
  • Designing an AI companion with empathy
  • Marketing a health-adjacent AI product

Tools & platforms mentioned

  • AI chat models
  • No-code and AI app builders

About the guest

Ellyn Winters-Robinson — Founder of AskEllyn.ai, author and tech marketer. Builder of AskEllyn.ai.

More App Minded episodes

Browse every App Minded episode or read more about the podcast and Nina Kolari.